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Series Pitch · Direct Narrative × World Monuments Fund2021
Monumental Moments
A pitched video series for the World Monuments Fund: connecting modern audiences to heritage sites through music.
Challenge
Heritage preservation struggles to reach younger audiences, while those same audiences actively seek out culturally rooted experiences. WMF holds access to some of the most iconic sites in the world and needed a format to meet them.
Approach
Pitched a series pairing musicians with monuments, letting each site score its own story. Built the full pitch: concept, narrative, and the deck that carried it.
Outcome
A complete series treatment for an institutional client, developed at Direct Narrative on the back of the Telly-winning 55th anniversary gala.
