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Creative Direction · Identity · Production2021–26
Event Concepts & Branding
Original event concepts: created, branded and produced, not designed to brief. The Myth Club, Tribal Disco and the four-element Bath House Series.
Challenge
An event has to exist as an idea before it exists as a night: a name, a world and a look convincing enough that people commit before they know who is playing.
Approach
Concept first, identity second. The Myth Club built around ritual and mystery; Tribal Disco around a lion motif and rhythm; Bath House as four editions, one system, an element each. Produced in partnership with Junxion and hosted at rooms including Bogart House.
Outcome
Recurring event series with their own audiences, identities and visual language: owned outright rather than delivered for a client.
